Hey, it's Yonah from Amazon Growth Lab.
Your PPC agency is probably lying to you.
Not intentionally.
But if they're only reporting on ACoS, they're giving you an incomplete picture.
Here's what most brands miss.
ACoS measures ad cost against ad revenue.
TACoS measures ad cost against total revenue - including organic.
The difference matters more than most sellers realize.
A brand running aggressive PPC might show a "good" ACoS of 15%.
But if organic sales are declining at the same time, TACoS tells a completely different story.
The brands winning on Amazon right now are using PPC to build organic rank - not just buy sales.
The playbook looks like this:
Run aggressive campaigns on your 5-10 highest-value keywords
Watch organic rank climb as conversion velocity increases
Gradually pull back ad spend as organic picks up the slack
TACoS drops. Margins recover. Profit compounds.
That's the real game.
Not chasing ACoS numbers that look good in a report.
Talk soon, The Amazon Growth Lab Team
P.S. Want to see what your TACoS is actually telling you? Request a free audit and we'll show you where your ad spend is really going.
Talk later,
Yonah
Founder, The Prime Playbook
PS. If you have any questions, just reply to this email.
