"Your Bullets Are Boring Me to Death" - What a Customer Actually Said

Hey, it's Yonah from Amazon Growth Lab

I was reviewing customer feedback for a pet supplies client when I came across this comment:

"Your product seems fine, but your bullets are boring me to death. I almost didn't buy because of it."

Ouch.

When we rewrote their bullets using our conversion formula, their sales jumped 27% in just two weeks—without changing anything else.

Most sellers write bullets that put people to sleep. They list features without explaining why anyone should care.

Here's the formula we used:

1. Start with the end benefit (what the customer ultimately wants)

2. Connect to the feature that delivers it

3. Add proof or specificity

4. Address a common objection

Before: "Made with premium stainless steel"

After: "Never worry about rust or corrosion thanks to marine-grade 304 stainless steel that withstands daily use for 10+ years, even in humid environments"

One outdoor gear client told me, "I thought our bullets were fine until we rewrote them. Sales went up 31% the next week."

Want your bullets rewritten? Reply with your ASIN.

Talk later,

Yonah
Founder, The Prime Playbook

PS. If you have any questions, just reply to this email.