"Your A+ Content Looks Great But Doesn't Sell" - What I Told a Furniture Brand

Hey, it's Yonah from Amazon Growth Lab

A furniture brand CEO showed me their A+ content, beaming with pride. "We spent $5,000 on these designs. What do you think?"

I had to be honest: "It looks beautiful, but it won't sell your products."

Their A+ content was all about their company history and manufacturing process. Not a single word about what customers actually care about.

We completely restructured their A+ content using our 5-module framework:

1. Problem-Solution: Showing customer pain points and how their furniture solves them

2. Comparison Chart: Highlighting advantages over generic alternatives

3. Social Proof: Real customer testimonials with before/after scenarios

4. FAQ Objection Handler: Addressing top concerns that prevent purchase

5. Brand Story: A brief origin story that builds credibility

Their conversion rate jumped from 4.3% to 6.1% in just 30 days—a 41% increase that added thousands to their monthly revenue.

"I never realized our content was missing the mark so badly," the CEO told me later.

Want an A+ content audit? Reply with your ASIN.

Talk later,

Yonah
Founder, The Prime Playbook

PS. If you have any questions, just reply to this email.