The Secret to Winning Amazon's Choice Badge

Hey, it's Yonah from Amazon Growth Lab

Ever wonder how some products get that coveted "Amazon's Choice" badge? It's not just about having a great product—it's about understanding Amazon's algorithm.

The Amazon's Choice Formula

After analyzing hundreds of listings, we've identified three key factors that increase your chances of earning the badge:

1. High Conversion Rate: Products with conversion rates above 15% are more likely to be chosen.

2. Low Return Rate: Keep your return rate under 5% to show Amazon your product meets customer expectations.

3. Consistent Stock Levels: Amazon favors products that are consistently in stock and can be delivered quickly.

One of our clients in the home goods category saw a 30% increase in sales after implementing these strategies and earning the badge.

Remember: The Amazon's Choice badge isn't just a label—it's a powerful trust signal that can significantly boost your sales.

Talk later,

Yonah
Founder, The Prime Playbook

PS. If you have any questions, just reply to this email.