The Keyword Strategy That Unlocked 631% Organic Growth

Hey, it's Yonah from Amazon Growth Lab.

Let me ask you something: Are you still stuffing keywords into your title and bullets hoping for the best? If so, you're playing a game Amazon changed years ago.

Here's what most sellers don't realize: Amazon's A10 algorithm now weighs keyword relevance and conversion data far more than keyword density.

The "Relevance Pyramid" That Changed Everything

When we started working with a muscle recovery brand, they were ranking on page 8 for their main keywords despite having them in their title, bullets, and backend.

We implemented our Relevance Pyramid strategy:

1. Tier 1 Keywords (1-3 terms): These go in your title and are your primary ranking targets. We identified these using Amazon's Search Query Performance report, focusing only on terms with >3% conversion rates.

2. Tier 2 Keywords (4-8 terms): These go in your bullets and A+ content. They support your Tier 1 terms and target longer-tail searches.

3. Tier 3 Keywords (9+ terms): These go in your backend search terms and are used to capture niche searches.

The key insight? We stopped trying to rank for every possible term and instead focused on converting well for our most valuable keywords.

Within 90 days, our client moved from page 8 to the top 3 positions for their primary keywords, and organic sales increased by 631%.

The Quick Win You Can Implement Today

Go to Brand Analytics > Search Query Performance. Sort by your conversion rate. The keywords where you convert >3% are your Tier 1 keywords. Make sure these are prominently featured in your title and first bullet point.

Remember: Amazon cares about what makes them money. High-converting keywords make them money. It's that simple.

Talk later,

Yonah
Founder, The Prime Playbook

PS. If you have any questions, just reply to this email.