The A+ Content Secret Amazon Doesn't Want You to Know

Hey, it's Yonah from Amazon Growth Lab.

Here's a question that might surprise you: Is your A+ Content actually hurting your conversion rate?

For 68% of the brands we audit, the answer is yes. And it's costing them thousands in lost sales every month.

The A+ Content Myth vs. Reality

The myth: Any A+ Content is better than none.

The reality: Poor A+ Content can actively reduce your conversion rate by up to 17%.

When we analyzed over 500 listings across different categories, we discovered something shocking. The standard "product features" modules that most brands use actually decreased conversion rates compared to having no A+ Content at all.

Why? Because they repeated information already in the bullets without adding value.

The A+ Content Formula That Works in 2025

Here's the exact A+ Content structure that increased our clients' conversion rates by an average of 9.4%:

1. Problem-Agitation-Solution: The first module should identify the customer's problem, agitate it slightly, then position your product as the solution.

2. Social Proof: The second module should showcase real customer testimonials with specific results (not generic "I love it" reviews).

3. Comparison Chart: The third module should compare your product to alternatives (including non-Amazon options), highlighting your advantages.

4. FAQ: The final module should address the top 3-5 objections that prevent purchases.

When we implemented this structure for a skincare brand, their conversion rate jumped from 5.2% to 11.8% in just 30 days.

The Quick Win You Can Implement Today

Look at your A+ Content and ask: "Does this answer questions my bullets don't?" If not, you're wasting valuable real estate.

Remember: A+ Content isn't about repeating your bullet points with pretty pictures. It's about addressing objections and building trust at the moment of decision.

Talk later,

Yonah
Founder, The Prime Playbook

PS. If you have any questions, just reply to this email.