The $7,200 Mistake Most Amazon Sellers Make With PPC

Hey, it's Yonah from Amazon Growth Lab

"I'm spending $12,000 a month on Amazon ads and barely breaking even," a fitness equipment seller told me last week.

After diving into his account, I found the problem immediately—he was bidding against himself.

His team had created 7 different campaigns targeting the same keywords across multiple products. Every time one product's ad bid went up, it drove up the cost for all his other products too.

It was like watching someone punch themselves in the face repeatedly.

We implemented our "Keyword Segmentation Framework," assigning each keyword to ONE primary product based on conversion rate.

The result? His advertising costs dropped by 32% ($7,200 savings) in the first month while his organic ranking improved for 17 key terms.

Most sellers make this same mistake without realizing it. They create new campaigns without cleaning up old ones, and soon they're competing against themselves.

Want to know if you're accidentally bidding against yourself? Reply with your top ASINs.

Talk later,

Yonah
Founder, The Prime Playbook

PS. If you have any questions, just reply to this email.