The 3-Week Journey from Page 3 to Position #1

Hey, it's Yonah from Amazon Growth Lab

"We've been stuck on page 3 for six months," a sporting goods brand owner told me. "We're spending thousands on PPC with minimal results."

Their mistake? Trying to rank for 47 different keywords simultaneously.

I explained that Amazon's algorithm gets confused when you scatter your relevancy signals across too many terms. It's like trying to fill 50 cups with a single gallon of water—none get full enough to matter.

We implemented our Keyword Isolation Technique, focusing all their efforts on just 3 high-converting keywords.

The results were dramatic:

• Page 1 ranking within 21 days

• Position #1 within 47 days

• 15% reduction in ad spend

The key was our three-campaign structure:

1. Exact match campaign with aggressive bids

2. Product Targeting campaign hitting top 10 competitors

3. Sponsored Brand campaign with custom landing page

A beauty brand founder told me, "We tried everything to rank higher. This approach took our main keyword from page 4 to page 1 in just 17 days."

Want to know which keywords you should focus on first? Reply with your ASIN.

Talk later,

Yonah
Founder, The Prime Playbook

PS. If you have any questions, just reply to this email.