Steal This Amazon Strategy Before It Goes Mainstream

A few months ago, one of the brands we work with in the jewelry space had a solid Amazon presence.

But sales weren’t where they could be.

We didn’t change their ad budget. We didn’t overhaul their listings.

Instead, we spent 3 minutes… requesting a vanity URL.

That’s it.

Within 4 months, their organic revenue jumped 48%.
No gimmicks. Just smart positioning.

Here’s the thing:
Most brands don’t realize that Amazon lets you claim your own custom storefront URL — something like amazon.com/pickleball or amazon.com/candles.

And once you claim it? No one else can ever get it.

It’s like planting your flag on digital real estate. You lock in a keyword that Amazon (and even Google) begins associating with your brand. So when someone searches that term? You show up. Organically.

We’ve seen this help brands:

• Outrank bigger players like Yankee Candle

• Own top spots on Google search and Amazon

• Earn a 10% Brand Referral Bonus when sending outside traffic to that page

And again — it takes 3 minutes to request. You don’t even need a dev team. Just submit a quick case inside Seller Central.

We broke it all down (step-by-step with screenshots) in this quick video:
👉 Watch it here

It’s not the sexiest tactic.

But it might be the smartest $0 investment you’ll make this year.

If you sell on Amazon and haven’t claimed your vanity URL yet…
do it today.