Premium A+ Content vs. Standard: Is the Upgrade Worth It?

Author

Yonah Nimmer
June 23, 2025

Hey, it's Yonah from Amazon Growth Lab

You've probably heard about Amazon's Premium A+ Content, but is it really worth the investment over standard A+ Content? Let's break it down.

The Premium A+ Advantage

One of our clients in the tech accessories space recently upgraded to Premium A+ Content. The result? A 28% increase in conversion rates and a noticeable boost in customer engagement.

What Sets Premium A+ Apart?

  1. Enhanced Visuals: Premium A+ allows for larger images and video integration, providing a more immersive shopping experience. This can be particularly impactful for visually-driven products.

  2. Interactive Modules: With Premium A+, you can include interactive elements like hover hotspots and comparison tables, making it easier for customers to explore product features and benefits.

  3. Increased Content Space: More room for storytelling and detailed product descriptions helps build a stronger brand narrative and address customer questions upfront.

Is It Worth the Investment?

While Premium A+ Content comes with a higher cost, the potential return on investment can be significant, especially for brands in competitive categories where differentiation is key.

For our client, the upgrade not only improved conversion rates but also enhanced brand perception, leading to increased customer loyalty and repeat purchases.

When to Consider Premium A+

  • High-Value Products: If your products are premium-priced, the enhanced content can justify the cost and improve perceived value.

  • Competitive Categories: In crowded markets, standing out with superior content can be a game-changer.

  • Visual Products: If your product's appeal is largely visual, the enhanced imagery and video options can significantly impact sales.

Remember: Premium A+ Content isn't just about looking good—it's about creating a richer, more engaging shopping experience that drives conversions.

Talk later,

Yonah
Founder, The Prime Playbook

PS. If you have any questions, just reply to this email.