How We Got 243 Reviews in 45 Days (Without Breaking Amazon's Rules)

Hey, it's Yonah from Amazon Growth Lab

"No one's reviewing our product," a frustrated baby brand founder told me. After 6 months of steady sales, they had just 37 reviews.

Their competitors? 500+ reviews and counting.

I shared a little-known secret about Amazon's Vine program that changed everything.

Most sellers enroll one product in Vine and get 30 reviews. But there's a workaround that multiplies your results.

We created separate listings for each color variation, enrolled all of them in Vine, collected 30 reviews per variation, then merged the listings.

45 days later, they had 243 authentic reviews—all within Amazon's terms of service.

The impact was immediate. Their conversion rate jumped 3.7%, and their organic ranking climbed for 17 keywords.

One kitchen brand founder told me, "I thought getting reviews was just luck. This strategy changed our entire trajectory on Amazon."

Talk later,

Yonah
Founder, The Prime Playbook

PS. If you have any questions, just reply to this email.