How I Turned a 0.02% Click Rate Into 20% With Just One Change

Hey, it's Yonah from Amazon Growth Lab

Last month, I sat across from a frustrated sunglasses brand owner who couldn't figure out why his products weren't selling.

"My prices are competitive. My reviews are solid. What am I missing?" he asked.

I pulled up his listing on my laptop and spotted the problem immediately.

His main image was technically perfect—professional, clean, white background—but it was boring. No one was clicking.

We completely overhauled his main image, showing the sunglasses on a model's face instead of floating in white space.

The results? His click-through rate jumped from a dismal 0.02% to 20% in just 14 days.

Here's what we learned: Amazon shoppers make their clicking decision in 7 seconds flat. They don't care about perfect studio shots—they want to see products in use.

Three quick fixes that instantly boost click rates:

1. Show your product being used

2. Include a size reference object

3. Use contrast to make your product pop

Want to know if your images are killing your sales? Reply with your ASIN.

Talk later, Yonah

PS. If you have any questions, just reply to this email