Are You Sabotaging Your Own Amazon Sales?

A few weeks ago, I was on a call with a brand that had everything dialed in:

• Solid reviews

• Great product

• Top-tier PPC strategy

But sales were flat. Conversion rate? Meh.

So we did a deep dive. And what we found honestly surprised us — even us, and this is what we do all day.

The issue wasn’t their title. Or their bullet points.
It was the images.

Not the design — the words inside them.

Because here’s what most sellers don’t realize:
Amazon is now scraping the text in your infographics and A+ content.

That tiny caption you thought was “just visual fluff”? It’s becoming one of the most important parts of your SEO.

And it doesn’t stop there.

Amazon’s new AI tool, Rufus, is changing how people shop.
It’s like ChatGPT for Amazon — you chat to find what you want, and only a few listings get shown. We’re seeing it already.

Guess which listings show up?

The ones where the exact words a customer types into Rufus also appear in the infographic copy, A+ content, reviews, and even Q&A answers.

It’s wild.

We ran a test with a client — added just a few high-intent phrases into the graphics based on what real customers were saying inside Seller Central’s Product Opportunity Explorer — and the product’s conversion rate tripled.

It wasn’t a fluke. This is where things are heading.

I recorded a quick video walking through how it works (with real examples from Anker):

👉 Check it out here if you're curious.

If nothing else, make this one change this week:

Go read the reviews and customer questions on your own listing — and then mirror that language in your images.

Amazon’s not just reading your bullets anymore.

It’s reading everything.

Talk soon,

Yonah
Founder, The Prime Playbook