Hey, it's Yonah from Amazon Growth Lab.
Amazon shortened your refund window from 14 days to 7.
That might not sound like much.
But combined with mandatory prepaid return labels for every seller-fulfilled order - including high-value items that were previously exempt - your returns process just got a lot more expensive.
Here's the reality for high-ticket sellers.
One furniture brand ran the numbers and found their return rate could jump from 2.5% to 10% overnight.
With 5% margins, that means raising prices by roughly 10% just to break even.
Not ideal.
But ignoring it is worse.
The brands that get ahead of this will:
Model the margin impact on every high-ticket ASIN immediately
Adjust pricing before the losses show up in the data
Tighten listing copy to reduce "not as described" returns at the source
Most sellers will wait until the damage shows up in their P&L.
Don't be one of them.
Talk soon, The Amazon Growth Lab Team
P.S. Not sure how this policy change affects your specific catalog? Request a free audit and we'll run the numbers for you.
Talk later,
Yonah
Founder, The Prime Playbook
PS. If you have any questions, just reply to this email.
